There is a scene in FIFA 18’s story mode that still got me although i knew what was coming, despite the fact that it telegraphs its schmaltzy appeal, although I can see in my mind the corporate conference area where the idea was born. Alex Hunter, the FIFA 18’s hero, lands a sponsorship deal with Coca-Cola, and so they shoot an advertisement.
The producer sets up the scene. Alex features a difficult game. He heard the booing and rejection with the crowd (a part of the setup towards the Journey: Hunter Returns). He desires to get the hell out of there. Then here comes the Coca-Cola youngster once once again using a red and white can to make it better.
This scene is a tribute to Coca-Cola’s swooning Mean Joe Greene ad, which was broadcast in October 1979 after which once again when Green’s Steelers beated the Rams in Super Bowl XIV. This is one of many top two or three pieces of tv marketing in U.S. My initial grade was The Empire Strikes Back, The Dukes of Hazzard, and the Imply Joe Green Coca-Cola ad. I am not kidding. A weary football star (Greene, a Pro Football Hall of Famer) leaves the field, and somehow a moon-faced urchin, played by Tommy Okon, slipped around the slopes behind him, providing Pause That Refreshes for any day of heroic sacrifice.
It was reported that Green had to drink 18 bottles of Coke to make his scene. Alex Hunter gets it down in 1 take but FIFA 18 did not make the jersey exchange. A selfie has to suffice. It actually intimidated me. Hunter needs to give the kid his shirt. Which is what gave the original ad its heart-tugging energy.
Regardless of whether the Frostbite engine can let the players stand out or not, I don’t know. (Earlier inside the game, the Hunter mentions the trading shirt, a football custom, with cover star Cristiano Ronaldo inside a friendly. Ronaldo’s jersey later noticed in Hunter’s apartment, saying that he accepted the provide.)
Coca-Cola is keeping up the ruse by providing cans printed with Hunter’s image on them at 7-Eleven and and Walmart in North America. There is a download code underneath the cans’ labels that provide extra content material during the Journey: Hunter Returns. That’s seriously wonderful, but if you’re going to go Mean Joe Greene, Coke and EA, you have to go all of the method to give the kid the kit.
Additional news about FIFA 18 is coming later this week.